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It is our pleasure to introduce to you the new “BEER POINT” concept. This is something new in the Czech Republic, the basis for which is to be found in a Swiss franchising concept.

 

The main idea behind the concept is to combine Czech beer culture, modern gastronomy and tourism.

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concept

An interactive bar is located on our premises with 14 types of beer and several TVs showing films relating to the topic “Traditional world-famous Czech beer”. Each customer will learn how Czech beer is made as well as being provided information about the past and present of the brewing industry.

Customers will be provided a special interactive NFC card (with a choice of languages) which they will be able to use to try beers, choose refreshments, or purchase original beer-themed souvenirs.